A change is a necessity and
certainty. Every human being will always change, both social change, patterns
of behavior, growth, social interaction, economy, education and many others.
Every human must always be ready to accept the changes at everything they face.
These changes can be either lead to kindness or even to evil. Some opinions
state that the changes can be directed in order to direct to the goodness.
In directing change, often occur
pros and cons in our society. Not a few among the people who reject a good
chance we have provided. In my opinion, the phenomena not to accept is not
without reason. These factors are caused by social, educational, political,
experience, economics, perception, cultural and so many others.
This is what is happening in the
village of Pasir Sakti Sakti Kec.Pasir Sakti, East Lampung, where I served as a
conduit where the technology of IPB on water saturated soybean cultivation
technology. Some people personally reject aid of new technology of planting
soybean for several reasons. On the pretext that "I do not eat soy, I eat
rice", "those are my own land, it's up to me to manage these",
"what does not decay when planting soy", "who will buy soybean products",
and "we've never plant soybeans, how if it fails ". the Community candidate
for receiving program at least divided into three groups, receiving fully,
hesitated, and refused. The group that received usually they are ever better
educated, younger, open minded, and who has a better economic level.
In the process of change,
especially change driven and contrary to community habit is a fairness if there
are many rejections, although logically it will be guarded and helped. The
express rejection is because it still happens a shadow over previous events bad
or a shadow of failure. Before that they already have a close feeling so that
they doesn’t new perceptions, even though it is logic. Thus, we need specific
strategies to repair their views to slightly open talks.
One of ways that can be done to
open their eyes is by analyzyng the problems becoming rejection reason to the
program. If I look at the reality of what happened in Pasir Sakti, at least it is
because of failure shadow with these new technologies, because they have never
seen and experienced to plant soy. Fears combining with the affairs of their
lives makes them blind new sight, and relatively safe not to take dare to risks.
However, the big problem is that they become the expense of other farmers who
receive the program. Because actually all farmers would believe if a program is
already proven successful.
Deeply Socialization and
approached personally I think indeed be the best way to open their minds about
what will actually offered (door to door). At least by meet them directly, there
will be negotiations and exchange of each other's views. In terms of program
providers can find out the principal factor that makes the problem they do not
accept, and on the receiver side will be heard directly detailed explanation of
the program. Although we can’t be able to guarantee the end they would be
willing. Communication technique here is crucial.
Farmers have always need evidence
to change their maindset. Facts on the field, that our farmers generally low
level of formal education and that they are elderly, so persuasion and example approach
is the key. Before making a proof, indeed we need to invite them to believe
with a bit of a player gambling, be courageous in taking risks to change for
the better. Every life is a choice, and every choice has a consequence
respectively.
It's really hard, because that they
will do is whether the success or failure. All could be due to the classic
factors that lurks every agricultural production, natuel. This is about their life
and death, no wonder if they are very vigilant. However, we as a new science
and technology carrier ceaselessly provide new understanding to them.
Considering that they are elderly majority, who need a simple language for easy
digestibility, although they are more experienced in the field.
East Lampung, April 2017
Social, Economy, and Cultural Reality within Agricultural Improvement
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Oleh
Unknown
